Concentric Works is a Design and Communication Studio that creates identities, websites, packaging and more for brands, companies and people of the internet.

Pairing a dynamic understanding of visual language with considered copywriting techniques, we strive to provide effective outcomes in every aspect of our work.






SUUU CASA
Identity
2024
Modal Nu Jazz Club
Identity, Signage
2024
Fresh Flames Pop Up DEC.23
Event, Art Direction
2023
Selective Store
Identity
2023
Anton’s Fine Meats & Delicatessen
Identity
2023


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© 2024 - CONCENTRIC WORKS

 We acknowledge that we are on the lands of the Wurundjeri people who have been custodians of this land for thousands of years, and acknowledge and pay our respects to their Elders past and present.
With no shortage of classic pub iconography to look at, let’s start with these three.
“LOOKING AT”MAY 27 2024WORDS BY PATRICK GABRIEL


The pub is no stranger to us. As 20-somethings who enjoy letting their hair down as much as the next person (if not, more), it’s well within our consideration to head to an establishment that not only welcomes you, but is a place that you can also enjoy the sights and surrounds. This series intends to bring to light joints and establishments alike that we find appealing through their use of design language. Join us as we go a little further into what we think makes these places great. 




In Melbourne-with a similar case being put forward in many other places around the world-the pub is a haven for decompression, socialisation, and low-effort connection. And while this is an enormous part of the charm of these venues, we must acknowledge that they are also excellent examples of brand identity-perhaps one of the oldest forms that is still so present around us. 


With traditionally simple names, bold design language and an intention to welcome as many thirsty patrons as possible, we’d like to put a few inner-city Melbourne pubs under the microscope for further inspection as to what makes them great.